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Buyer's guide

How to buy a gold coin

Sizes, purity, what the price is actually made of, where to buy, how to store it, and what happens when you sell.

A gold coin is the simplest thing a jeweller sells. There is no design to fall in love with, no fitting, no making charges worth arguing about. Which is exactly why it is the purest way to buy gold — and why the few things that do vary between shops are worth knowing before you walk in.

This guide covers everything a first-time or regular coin buyer in India needs: how to choose a size, how the price is built, where to buy, what the tax rules are, and — the part most guides skip — what actually happens on the day you decide to sell.

Why families buy coins

In our showroom, coin buyers arrive for one of four reasons, and it is worth knowing which one you are before you choose a size.

  • Gifting. A gold coin is the standard gift at weddings, seemantham, house-warmings and milestone birthdays across Tamil Nadu. It carries meaning, it never goes out of fashion, and unlike jewellery it does not have to suit anyone's taste.
  • Saving in small amounts. Buying a 1-gram or 2-gram coin every few months is how a great many families accumulate gold without ever feeling the outflow.
  • Building towards jewellery. Some customers accumulate coins and later exchange them for a wedding set, using the coins as a store of value in the meantime.
  • Holding gold as a hedge. Physical gold you can hold is, for many Indian households, a form of security that no financial product replaces.

All four are good reasons. They point to different sizes and sometimes different purities, which is where most of this guide is spent.

Coin, bar, jewellery or digital gold?

All of these are ways to own gold. They differ mainly in how much of your money actually becomes metal, and in how easily you get it back out.

CoinBarJewelleryDigital gold
Premium over metal1.5–8%1–4%8–25%3–6% spread
Common sizes0.5 g – 50 g10 g upwardsAnyFrom ₹100
You physically hold itYesYesYesNo
WearableNoNoYesNo
Good for giftingExcellentPoorExcellentPoor
Ease of resaleHighHighHigh, but making charges lostHigh, within the platform
Storage burdenSmallSmallModerateNone

The practical rule we give customers: buy jewellery for what you will wear, coins for what you want to keep. A ₹1 lakh necklace and a ₹1 lakh coin are not the same purchase — after making charges, the necklace contains meaningfully less gold. Neither is wrong; they are answers to different questions.

Coins beat bars for most families simply because they come in small denominations, which makes them easy to gift and easy to sell a little at a time when you need to. Bars only start making sense above 20–50 grams, and by then you are dealing with a sum most households would rather split into several pieces anyway.

On digital gold: it is convenient and it lets you start with ₹100, but you are trusting a platform to hold metal on your behalf, and the buy-sell spread is not always visible. It suits someone who wants exposure to the gold price. It does not suit someone who wants a coin in a locker, or a gift to place in a relative's hand.

Which size should you buy?

Coins are sold from half a gram upwards. Across the market the premium usually climbs as the coin gets smaller. It does not here — our minting is a flat 1.5% at every size, so the size you choose is purely a question of what suits the occasion.

SizeUsually bought forTypical premium elsewhereAt V. Chetty
1 gramGifting, a child's first gold, small regular savingHighest — often 6–9%1.5% minting + 3% GST
2 gramsWedding return gifts, festival buyingHigh — around 5–7%1.5% minting + 3% GST
4 gramsThe common middle choice: meaningful but affordableModerate — around 4–6%1.5% minting + 3% GST
8 gramsOne sovereign; the traditional Tamil Nadu unitLower — around 3–5%1.5% minting + 3% GST

A note on sovereigns

In Tamil Nadu, gold is often discussed in sovereigns (pavan) — one sovereign is 8 grams. If a relative tells you a chain is "four sovereigns", they mean 32 grams. Coin sizes are quoted in grams, but the 8-gram coin exists precisely because it matches the unit families actually think in.

How we price our own coins

The ranges above are what you will find across the market generally, where the minting premium climbs steeply on smaller coins. At V. Chetty our 916 (22K) coins come in 1, 2, 4 and 8 gram sizes and minting is a flat 1.5% on every size — a 1-gram coin is charged on exactly the same basis as an 8-gram one, so you are not penalised for buying small. GST is 3%, and shipping is charged separately only if you want the coin delivered; collect at the showroom and there is no shipping cost at all. Every one of those components is printed on the bill.

The flexibility argument: if you may need to sell part of your holding, or you want to give coins to several people, small denominations are worth the premium. You cannot sell a third of an 8-gram coin.

Most families end up with a mix — a few large coins for saving, a handful of small ones for occasions. That is a sensible answer, not a compromise.

24K or 22K coins?

Most investment coins are 24K — 999 purity, the purest gold sold. Because a coin is never bent, clasped or worn, it does not need the hardness that makes 22K the right choice for jewellery. Pure gold is soft, but softness does not matter in a coin sitting in a sealed pack.

Some jewellers also sell 22K (916) coins. These exist mainly for customers who intend to exchange the coin for jewellery later, since the metal is already at jewellery purity and no refining step is needed. If your purpose is saving, 24K is the straightforward choice — you are buying more gold per rupee.

24K coin (999)22K coin (916)
Purity99.9% gold91.6% gold
Best forSaving, investment, giftingLater exchange into jewellery
Gold per rupeeHigherLower
ResaleUniversally accepted at full purityAccepted, valued at 916

Whichever you buy, the coin should be BIS hallmarked, exactly like jewellery. Purity you cannot verify is not a bargain at any price. Our own coins are 916 (22K), hallmarked with a HUID — chosen deliberately, because customers here most often exchange coins for jewellery later, and 916 is already at jewellery purity. If you want to understand what those marks mean and how to check them yourself, our hallmarking guide walks through it in a couple of minutes.

How a coin's price is actually built

Three components, and an honest jeweller will show you all three:

  1. The metal. Weight × today's 24K rate. This is the bulk of the price and it changes daily.
  2. The minting premium. The cost of striking, assaying, certifying and packaging the coin — typically 2–8% across the market and usually higher on small denominations. Ours is a flat 1.5% whatever the size.
  3. GST at 3%, charged on the metal and the premium together, not on the metal alone.

Here is a full worked example using our own pricing — 916 gold, 1.5% minting, 3% GST. To keep it readable we have used an illustrative 916 rate of ₹13,000 per gram; the live rate today is , so treat the structure as the lesson and the numbers as an example.

SizeGold valueMinting 1.5%GST 3%You pay
1 g₹13,000₹195₹396₹13,591
2 g₹26,000₹390₹792₹27,182
4 g₹52,000₹780₹1,583₹54,363
8 g₹1,04,000₹1,560₹3,167₹1,08,727

Now read the first and last rows together, because this is where a flat minting rate shows its value. Eight separate 1-gram coins would cost ₹1,08,728. One 8-gram coin costs ₹1,08,727. They are the same price — so you can buy in the size that suits the occasion without paying a penalty for choosing small. Under the tiered premiums common elsewhere in the market, those eight small coins would cost several thousand rupees more than the single large one.

Two things worth watching:

A "zero premium" offer usually is not. If the premium is waived but the gold rate quoted is above the market rate that morning, the discount has simply moved somewhere less visible. Always compare the final number against the day's published rate — which is exactly why we publish ours openly on the gold rate page every morning.

Packaging is not value. An elaborate presentation box is pleasant for gifting, but it is not gold, and you should not be paying gold prices for cardboard. The tamper-proof assay pack matters; the velvet box around it does not.

916 (22K) gold is per gram today (). Our coins — 1 g, 2 g, 4 g and 8 g — are priced live from that rate, with 1.5% minting and 3% GST stated openly rather than buried, and shipping quoted separately only if you want delivery.

See today's coin prices Today's gold rate

Where to buy — and one trap to avoid

You can buy gold coins from a jeweller, from a bank, or from an online platform. They are not equivalent.

From a jeweller

The usual choice, and generally the best one, for a reason most buyers do not discover until years later: a jeweller will buy the coin back. You can see the coin before you pay, ask questions, and build a relationship with a shop that will still be there when you want to sell or exchange.

Ours, stated plainly: exchange a coin against jewellery and we take it back at the full price you paid. Sell it back to us for cash instead and the difference is 3%.

From a bank

Banks sell hallmarked gold coins and the quality is reliable. But there is a catch that catches a great many people: banks in India are not permitted to buy gold back. Reserve Bank rules allow banks to sell gold coins, not to purchase them. So if you buy from a bank, you will eventually be selling to a jeweller or a bullion dealer anyway — and bank premiums tend to be higher than a jeweller's to begin with.

The trap, stated plainly

If a coin cannot be sold back to the place that sold it to you, ask yourself where you will sell it. Buying from a shop that offers a written buyback policy is worth more than a small saving on the purchase price.

From an online platform

Convenient, often competitively priced, and fine if the platform is reputable and the coin arrives sealed and hallmarked with an assay certificate. Check the delivery and insurance terms, and check the buyback terms before you buy, not after. Note that you cannot inspect the coin before payment.

Five checks before you pay

  1. Is it hallmarked? Look for the BIS mark and the purity grade on the coin or its sealed packaging.
  2. Does the weight on the bill match the coin? Obvious, but check it, and check the purity stated on the bill too.
  3. Is the premium stated separately? If the bill shows only a single total, ask for the breakup. A jeweller confident in their pricing has no reason to hide it.
  4. What is the buyback policy, in writing? Ask before you buy, not years later when you need to sell.
  5. Are you getting a proper GST invoice? This is your proof of purchase, your proof of purity, and what a future buyer — or the income tax department — will want to see.

GST, PAN and the tax rules worth knowing

  • GST is 3% on gold coins, charged on metal plus premium.
  • PAN is required for purchases of ₹2 lakh and above in a single transaction. Carry it if you are buying at that level — it is a legal requirement on the jeweller, not an intrusion.
  • Cash payments are capped. Indian tax law restricts accepting ₹2 lakh or more in cash in a single transaction. Larger purchases should be made by card, UPI or bank transfer.

Tax rules change from budget to budget. Treat this as general orientation, not tax advice — please confirm current thresholds and rates with your chartered accountant before a large transaction or sale.

Storing it safely

A coin is small, valuable and easy to lose — which is a genuine advantage over jewellery, but only if you store it deliberately.

  • A bank locker suits larger holdings. Annual charges are modest relative to the value. Note that bank lockers are not insured by the bank — the contents are your responsibility.
  • Home safes are fine for small quantities, provided they are bolted down and not in an obvious place.
  • Tell one person you trust where it is. Gold that nobody can find serves no one. Families lose more gold to forgotten hiding places than to theft.
  • Photograph the invoice and certificate and keep the images somewhere separate from the coin.

Selling a coin back

This is where the coin earns its reputation. Because there is little making charge to lose — 1.5% here, against the 8–25% that jewellery carries — a coin returns close to its full metal value — the gap between what you paid and what you get back is essentially just the premium and the GST you paid at purchase.

What to expect on the day:

  • The buyer pays for the metal at that day's rate, not at what you originally paid.
  • A hallmarked coin fetches the best price and the fastest transaction — often with no testing deduction at all.
  • Bring your original invoice and ID. For larger amounts, payment will be by bank transfer.

We buy back our own coins at transparent rates and tell you the number before you commit to anything — taken in exchange against jewellery at the price you paid, or bought back for cash with a 3% difference.

The best time to buy

The honest answer is that nobody — jeweller, analyst or economist — reliably knows where gold goes next. Anyone who tells you otherwise is selling something. What we can say, from 165 years of watching families buy, is this:

Buying a little regularly beats trying to time the market. Monthly buying averages out the price across good days and bad. It is the reason our advance purchase plan works the way it does — every instalment converts to gold at that day's rate, and coins can be purchased under the plan too.

Festive dates carry a premium in demand, not necessarily in price. The rate is the rate; what changes is how busy the shop is and whether the size you want is in stock.

OccasionWhenWhat to expect
PongalJanuarySteady family buying, gifting
Akshaya TritiyaApril / MayOne of the two biggest gold-buying days of the year
AadiJuly / AugustDiscount season; good time for planned purchases
Navaratri & Ayudha PoojaSeptember / OctoberAuspicious buying, wedding shopping begins
Dhanteras & DeepavaliOctober / NovemberThe peak — coins sell out fastest here

If you want a specific denomination for Dhanteras or Akshaya Tritiya, reserve it a week ahead. Small coins in particular go quickly, and a shop cannot mint more overnight.

Five common mistakes

  1. Buying only small denominations when the purpose is saving and a larger coin would serve you better.
  2. Chasing a "no premium" headline without checking the gold rate it is calculated on.
  3. Not asking about buyback until the day you want to sell.
  4. Paying cash above the legal limit, which creates a problem for both you and the jeweller.
  5. Treating coins as a quick investment. Gold rewards patience across years, not months.

Questions we are asked

Which coin size is best?

For gifting, 1 g and 2 g. For saving, 4 g and 8 g, because more of your money becomes gold. Many families keep a mix.

Can I sell a gold coin back to a bank?

No. Banks may sell gold coins but are not permitted to buy them back. Buy from a jeweller who offers buyback.

Is there any difference between a coin and a bar of the same weight?

Only the premium and the packaging. The gold is the same. Bars are marginally cheaper per gram; coins are far easier to gift and to sell in parts.

Do gold coins have making charges?

Not in the jewellery sense. They carry a minting premium, which is much smaller than jewellery making charges — that is the main reason coins are the efficient way to hold gold.

Can I buy coins under a jeweller's saving scheme?

It depends on the scheme; many exclude coins. Ours permits gold coin purchases under the SWARNALAKSHMI plan, while diamonds and silver are excluded. Always check the plan terms.

What if I lose the invoice?

You can still sell the coin. If you bought it from us, ask — we keep our billing records and can usually trace the purchase.

Reserve a coin on WhatsApp

Tell us the size you want and we will confirm availability and today's exact price before you visit — no obligation, and no pressure to buy on the day.

Reserve on WhatsApp See coin prices & sizes

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